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Search & SEO

Search engine optimization, AI visibility, and GEO strategies

2 articles

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Search & SEO

What Is Generative Engine Optimization (GEO)? A Complete Guide for 2026

GEO (Generative Engine Optimization) is the practice of optimising content for AI-powered search engines. This complete guide explains what GEO…

Jul 18, 2026 4 min read

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Search & SEO

GEO vs SEO: Why Search Optimisation Just Got a Whole Lot More Complicated

Google's AI Overviews are changing how businesses get found. Traditional SEO isn't enough — here's what GEO means and how…

Jul 18, 2026 3 min read